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GEO guide by sector · Estate agents

Estate agents: how to get recommended by ChatGPT, Gemini and Claude

Updated 27 September 2026

“Which agent should I use to sell my flat quickly in [town]?”: homeowners ask AIs this too. To be recommended, an agency has to prove it knows the area, be transparent about its fees and have credible reviews. Here’s how to go about it.

What AIs check for an estate agent

  • Each branch’s Google Business Profile and its reviews.
  • Property portals, where your listings and your agency profile appear.
  • Review platforms specialising in property and agent comparison sites.
  • The local press and property market news pages.
  • Your website: area pages, services, fees, team.

Rules to follow online

These obligations help your visibility too: a clear fee scale is a ready-made answer to the question “what does an agent charge in [town]?”.

Pages to create on your website

  • One page per town or neighbourhood you genuinely cover: types of property, atmosphere, amenities, transport, with sourced, dated market data (for example public sales data such as HM Land Registry’s Price Paid Data in England and Wales, or France’s DVF).
  • One page per service: sales, valuations, lettings, property management, with the steps and usual timescales.
  • Your fees page, readable as text.
  • A team page: agents, areas covered, languages spoken.
  • An FAQ for sellers and landlords: surveys and certificates, agency agreements, timescales.
  • RealEstateAgent structured data (schema.org), matching the visible content.

Customer reviews: a strategy that plays by the rules

  • Ask every seller, buyer and landlord for a review when each transaction completes, without picking and choosing.
  • Nothing in exchange for a review, in line with Google’s rules.
  • Reply to every review, especially criticism about delays or communication.
  • If you display reviews on your website, say whether and how they are verified, as consumer law requires in France.

Mistakes to avoid

  • Area pages copied from one town to the next, with no real local information.
  • Prices per square metre or per square foot shown with no source or date.
  • Several branches of the same network with incomplete or duplicate Google profiles.
  • A fee scale available only as a hard-to-find PDF.
  • Check your robots.txt file: blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot can keep you out of answers that use web search. You can refuse the training crawlers (GPTBot, ClaudeBot) without blocking the search ones.

Estate agent checklist

  • Fee scale reachable in two clicks and readable as text.
  • One page per area covered, with sourced, dated data.
  • One page per service.
  • One Google profile per physical branch, no duplicates.
  • Reviews requested at the end of every transaction, and replies every time.
  • Structured data matching the visible content.
  • AI search crawlers allowed in robots.txt.

Measure your visibility in AI answers

Test sellers’ and landlords’ questions, area by area, and note the agents and sources cited. Saykora’s free test asks ChatGPT, Gemini and Claude with web search on and shows the competitors named instead of you, the sources used and any AI errors about your agency. See an example report.

FAQ

Are listings on the property portals enough?

They show you’re active, but AIs recommend an agent for its local expertise: area pages, reviews and a presence in local sources count just as much.

Do I need a page for each neighbourhood?

For the areas you genuinely cover, yes, as long as each page adds useful local information. Duplicate pages add nothing.

Can an AI quote my fees?

Yes, if it finds them. A clear, up-to-date fee scale stops it reusing old information or a competitor’s.

Sources consulted (7)

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