Accountants: how to get recommended by ChatGPT, Gemini and Claude

Updated 27 September 2026

A new business owner asks ChatGPT “which accountant in [town] for a newly formed one-person limited company?”. For your practice to be part of the answer, the AI has to understand which clients, which services and on what terms you work. This guide explains how to show that, within the profession’s ethical framework.

What AIs check for an accountant

• The professional body’s register (in France, the Ordre des experts-comptables directory), which confirms you are registered.
• Your Google Business Profile and its reviews.
• Comparison sites and matchmaking platforms, as well as “how to choose an accountant” articles.
• Your website, if it sets out your services, client types and fees.
• The local business press and business networks (chambers of commerce, business clubs).

What professional ethics allow

Factual communication, focused on your services and client types, is exactly what helps an AI match you to the right questions.

Pages to create on your website

• One page per client type: start-ups, micro-businesses, self-employed professionals, property companies, charities, e-commerce, depending on who you actually serve.
• One page per service: company formation, bookkeeping, year-end accounts, payroll, company secretarial, advisory.
• Indicative fees or starting packages, with what they include: it’s a very common question.
• How you work: in person, remotely, area covered, software used.
• An up-to-date, dated FAQ on recurring topics (choosing a business structure, deadlines).
• A team page listing your qualified, registered accountants.
• AccountingService structured data (schema.org), matching the visible content.

Customer reviews: a strategy that plays by the rules

Reviews that describe a specific piece of work (“set up my limited company”, “quick to respond on payroll”) help AIs match you to the right need.

• Ask every client for a review, for example after delivering the year-end accounts, without picking only the happiest.
• Nothing in return: no fee discount, no gift.
• Reply without revealing anything covered by professional confidentiality.

Mistakes to avoid

• A single, generic “Our services” page with no target client and no examples.
• No idea of price anywhere, when AIs often answer cost questions using fees published by others.
• Undated tax articles, which become wrong after the next Budget.
• Comparative claims (“cheaper than online accountants”), which breach ethics rules.
• Check your robots.txt file: blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot can keep you out of answers that use web search. You can refuse the training crawlers (GPTBot, ClaudeBot) without blocking the search ones.

Accountant checklist

• Professional registration up to date and shown on your website.
• One page per client type and per service.
• Indicative fees published.
• A dated FAQ, reviewed after every Budget.
• Complete Google profile and reviews requested from every client.
• Structured data matching the visible content.
• AI search crawlers allowed in robots.txt.

Measure your visibility in AI answers

Word your questions by client type and by town, then compare the firms cited. Saykora’s free test asks ChatGPT, Gemini and Claude with web search on and gives you, in 2 minutes, an AI Score out of 100, the competitors named instead of you and an action plan; pricing for weekly tracking is public.

FAQ

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